Tag: discrepancy

Cachebuster – why replacing [timestamp] in placement tags and impressions trackers is crucial to avoid discrepancy?

Definition: Cachebuster is a random number which makes your creative unique and prevents loading them from browser’s cache. Example: When you visit wikipedia.org you will find wikipedia’s logo in the centre. When you revisit this site, the logo will be loaded from browser’s internal offline buffer called ‘cache’. Caching increases loading speed of the browser and helps…

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