Tag: adops

Preparing a Placement Tag to run on DSP platforms

Before you start rotating your placement tag in a programmatic campaign please check if you have done the following steps: Pick the right tag type Implement a Cachebuster Put a Click Macro in place Pick the Right Tag Type Your tag has to be: Secure – All biggest open exchanges require secure tags. Secure tags…

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Cachebuster – why replacing [timestamp] in placement tags and impressions trackers is crucial to avoid discrepancy?

Definition: Cachebuster is a random number which makes your creative unique and prevents loading them from browser’s cache. Example: When you visit wikipedia.org you will find wikipedia’s logo in the centre. When you revisit this site, the logo will be loaded from browser’s internal offline buffer called ‘cache’. Caching increases loading speed of the browser and helps…

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How to add clickTag into HTML5 creative converted from swf file with Swiffy?

Recently Google has announced that ads in Doubleclick Digital Marketing ecosystem are going 100% HTML5 (read more here). Starting from June 30, 2016 all Adobe Flash swf files won’t be supported. If your creative team still uses Adobe Flash to produce advertising material, Swiffy converter will be a reasonable solution. Main issues with Swiffy html5…

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