Tag: cachebusting

Preparing a Placement Tag to run on DSP platforms

Before you start rotating your placement tag in a programmatic campaign please check if you have done the following steps: Pick the right tag type Implement a Cachebuster Put a Click Macro in place Pick the Right Tag Type Your tag has to be: Secure – All biggest open exchanges require secure tags. Secure tags…

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Cachebuster – why replacing [timestamp] in placement tags and impressions trackers is crucial to avoid discrepancy?

Definition: Cachebuster is a random number which makes your creative unique and prevents loading them from browser’s cache. Example: When you visit wikipedia.org you will find wikipedia’s logo in the centre. When you revisit this site, the logo will be loaded from browser’s internal offline buffer called ‘cache’. Caching increases loading speed of the browser and helps…

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